Founded & Funded
Founded in San Francisco. Accepted into Y Combinator (Summer 2016). Early backing from Andreessen Horowitz & ICONIQ Capital.
Y Combinator '16a16zICONIQ
Welcome To
The AI Data platform that learns from every customer interaction and enhances your full GTM motion.
2016
2017 – 2019
2020 – 2022
2022 – 2024
2025 – TODAY
Founded & Funded
Activity Entity Engine & $200M Raised
AI Use-Cases Built Natively into CRM
Enterprise Scale & Deep Investment
Sales Excellence Subject Matter Org
Company Journey & Evolution
2016
2017 – 2019
2020 – 2022
2022 – 2024
2025 – Today
Activity Entity Engine & $200M Raised
Invented the patented Activity Entity Engine, a data infrastructure that auto-captures every email, call & meeting and maps it to CRM records. 83 patents filed. $200M+ raised across Series B to D.
83 Patents$200M RaisedActivity Engine
AI Use-Cases Built Natively into CRM
Pipeline Management, Account Planning & Mapping, Relationship Intelligence, and Deal Inspection use-cases deployed natively inside Salesforce, Dynamics & Oracle. Trained on $239B in closed deals.
CRM NativeBest-In-Class
Enterprise Scale & Deep Investment
Landed marquee enterprise customers. Heavy investment in AI model training on billions of real sales interactions. Recognized by Gartner, Forbes AI 50, Inc. 5000 & Deloitte Fast 500.
NVIDIAOpenAIIBMGartner
Sales Excellence Subject Matter Org
Evolved into the definitive Sales AI consulting org with software. Became the partner for bringing AI into existing tools and workflows natively, driving modern AI adoption across large enterprises. MCP integrations with Claude, ChatGPT & Gemini. 100K+ daily sellers.
AI AdoptionMCP Integrations100K+ Sellers
The problem: revenue teams lack visibility and context to execute effectively.
Our top observations of the market.
Teams operating in isolation
Sales
CS
Marketing
RevOps
Leadership
The Real Problems Worth Solving
Sales & Success Challenges
Operational fatigue
Manual contact creation, MEDDPICC, note taking, account plans, and meeting prep drain rep time.
Visibility challenges
Reps and leaders don't see gaps until it's too late. Reps skip steps, forget to follow up, and miss opportunities.
Frontline leadership challenges
Leaders forecast on hope vs. data. With limited time, they struggle to know where to lean in and help win.
Sales & CS out of sync
Competing goals and no visibility into each other's efforts. Success misses buying signals sales would identify.
RevOps & Marketing Challenges
Coverage & penetration is manual
Account coverage lives in one-off reports that fall out of sync and are difficult to maintain or trust.
Sales productivity trends
Hard to see where reps are spending their time — and the actual outputs of those efforts.
Operational excellence gaps
Bottlenecks are impossible to unblock without the right visibility across the motion.
Massive marketing losses
Tens of thousands of contacts never make it into the cycle for marketing to nurture — some of the highest-quality leads in the game.
Leadership Challenges
Forecasts aren't defensible
Context is lost as data rolls up. It's hard to get a real picture as fast as the board needs it.
Too much time reading the macro
The manpower required to piece together an accurate view of the business is a huge efficiency loss.
Hard to focus on what matters
Leaders struggle to identify the most valuable areas of the business to lean into to drive the most success.
No answers after hours
Leaders can't get answers to hard questions when their team isn't available or it's late at night.
Backstory + Sales AI
AI Adoption
Backstory helps revenue organizations adopt AI into their sales workflows.
Account & Deal Leadership briefings
Rep account coverage
Pipeline effort & risk analysis
Engagement Health across territories
Sales methodology adoption health
Automatic relationship map visibility
AI Leadership dashboards
AI Agents for answers, growth, and risk
Backstory + Sales AI Across The Full Cycle