Welcome to Backstory
Goals of call
Company Journey & Evolution
2016
2017 – 2019
2020 – 2022
2022 – 2024
2025 – Today

Founded & Funded

Founded in San Francisco. Accepted into Y Combinator (Summer 2016). Early backing from Andreessen Horowitz & ICONIQ Capital.

Y Combinator '16a16zICONIQ

Activity Entity Engine & $200M Raised

Invented the patented Activity Entity Engine, a data infrastructure that auto-captures every email, call & meeting and maps it to CRM records. 83 patents filed. $200M+ raised across Series B to D.

83 Patents$200M RaisedActivity Engine

AI Use-Cases Built Natively into CRM

Pipeline Management, Account Planning & Mapping, Relationship Intelligence, and Deal Inspection use-cases deployed natively inside Salesforce, Dynamics & Oracle. Trained on $239B in closed deals.

CRM NativeBest-In-Class

Enterprise Scale & Deep Investment

Landed marquee enterprise customers. Heavy investment in AI model training on billions of real sales interactions. Recognized by Gartner, Forbes AI 50, Inc. 5000 & Deloitte Fast 500.

NVIDIAOpenAIIBMGartner

Sales AI Subject Matter Org

Evolved into the definitive Sales AI consulting org with software. Became the partner for bringing AI into existing tools and workflows natively, driving modern AI adoption across large enterprises. MCP integrations with Claude, ChatGPT & Gemini. 100K+ daily sellers.

AI AdoptionMCP Integrations100K+ Sellers
By the Numbers
83Patents Filed
$200M+Total Funding
$239BDeals Trained On
100K+Daily Active Sellers
From data infrastructure to answers.
A decade of AI training powering the future of revenue intelligence.
The Real Problems Worth Solving
Revenue Data Foundation, Visibility, and Execution
The Largest Problems Our Customers Thought Were Worth Fixing
Backstory

Where We Fit In The Industry

Market Position

Conversation capture & coaching

Single source of truth across the revenue stack

Forecasting & deal inspection

GongChorusOutreach
ClariSalesloft
Stage 1
Prospect
Auto-Contact Capture
Every new stakeholder logged from activity signals.
Stage 2
Qualify
Consistent Methodology
Reps know what questions to ask to drive valuable conversations.
Stage 3
Discovery
Reps Walk In Prepared
Full account history & stakeholder map in the CRM.
Stage 4
Demo
Revenue Context & Answers
Plain-language deal answers, grounded in real data.
Stage 5
Proposal
MEDDICC & Opportunity Mgmt
AI-guided qualification & playbooks per deal.
Stage 6
Negotiation
Multi-Threading Flagged Early
Single-threaded deals surfaced before they slip.
Stage 7
Close Won
Defensible Forecasts
Commit scores grounded in actual activity, not hope.
Stage 8
Expand
Account Planning & Whitespace
Org charts & relationship maps for the next play.
The Full Revenue Sales Cycle
Top of Funnel · ConversationsEnd-to-End Revenue DataBottom of Funnel · Forecast
The Backstory Position
We sit at the center - the data layer the rest of the stack depends on.
Call intelligence captures the conversation. Pipeline intelligence forecasts the outcome. Backstory unifies every signal in between so both sides actually work.